Start Something That Matters Read-Alikes
Brand Aid: Shopping Well to Save the World by Lisa Ann Richey and Stefano Ponte
Creative People Must Be Stopped: Six Ways We Kill Innovation (Without Even Trying) by David A. Owens
Good Idea, Now What? By Charles T. Lee
A good idea like Mycoskie's "one for one" business model wouldn't have gotten very far if Mycoskie hadn't followed through and put it into action. Good Idea, Now What? explores the characteristics of a good idea and recommends strategies for pursuing your idea and getting it out into the world.